Saturday, March 4, 2017

Renatus - sales letter for millennials

Boomers vs millennials.  The new Generation Gap.  We've heard the debate before.  Millennials are supposed to be spoiled.  We're supposed have everything given to us.  We're supposed have a sense of entitlement.  We're supposed to be whiners and crybabies.  It's like, "You kids today have it easy.  If you want to get ahead, you have to go to school so you can get a good job.  You don't get a free lunch.  You can't expect life to be given to you on a silver platter.  Stop whining."

And to perpetuate the whiner stereotype, boomers do this "be-an-adult" thing, which makes it easier for them to flat-out refuse to acknowledge the honestly difficult economic conditions we have today, or how much different times are now than they were in their era.

First off, college diplomas today have become no more than participation trophies for adults.  Of course no college diploma guarantees earnings.  Duh.  But today there's far less likelihood of getting a decent-paying job by having one, even if a job doesn't require a college degree.  Both the Economic Policy Institute and Goldman Sachs confirm that, adjusted for inflation, the earning power of college graduates has gone down.  How does that not leave us with less money than previous generations?

To make matters worse, student loans set us back financially before we even get a chance to enter the workforce.  In 1978, a student with a minimum-wage summer job could afford to pay a full year's tuition without taking out any loans at all!  Today?  A year's tuition has skyrocketed by 1120%, while state funding towards college has fallen by 40%.  That's just adding insult to injury—on top of a massive increase, we're left to pick up the state's tab.

The oldest of us millennials would have been 27 years old when the recession began in December 2007.  Our early adulthood's been focused on establishing careers when economic opportunities were relatively scarce.  And guess what?  News flash—they still are.

About half of us are financially independent, but Bernie Sanders wasn't lying.  The middle class is disappearing.  Despite that 15% more of us are attending college than boomers, the middle class is still a smaller target to hit.  No matter how hard we work—if we find work—too many of us are going to inadvertently veer into the low-income tier.

Why?  Because of the growing disparity between productivity and wages.  From 1948 to 1973, the Greatest Generation was rewarded handsomely for their work.  Back then, the rates of productivity and wages soared together at levels above 90%.  When the Seventies rolled around, hourly compensation teetered off a little while productivity started to rise—meaning more work for less pay.  But boomers still prospered.  The trend continues.  Since then, productivity has increased 75% compared to a 9% increase in wages.  It doesn't matter that we now comprise a third of the workforce.  Our economic contributions are simply not valued as much.

Which means you’re not going to walk into a business, give the manager a firm handshake, tell him all about your high school diploma and walk out with a job that'll support a middle class life.  It's just not going to happen.  The barriers to entry are just too high.

But no matter how much higher education we get, or how good a job we land, housing is another bombshell.  Boomers used to be able to able to buy a house with a single person's blue-collar salary.  Not anymore.  Housing prices are up 294%.  We need three times the cash our parents and grandparents did—and still wind up paying more.  Because the longer you make mortgage payments, the more the compound interest piles up.

Sheer statistics back all this up.  And we're "whiners"?  For real?  We're just trying to cope with an economic crisis and shaky job market over which we have no control at all.

There's something else to consider, though.  No matter how much boomers deny reality—no matter that they still live in the cheesy good 'ol days—they weren't the ones that started this.  It wasn't like the boomers had a meeting and suddenly decided to screw everybody over.  It's people in power—the politicians and the elite—who gain advantage by pitting one group against another.  We see this kind of exploitation every day, across all kinds of media.  Conservative against liberal.  Democrat against Republican.  Citizens against immigrants and refugees.  Capitalists against socialists.  Christians against Jews and Muslims.  Straights against gays and transgenders.

In a lot of these conflicts, neither side is entirely wrong.  Boomers and millennials in particular both live under a system that works hard to put workers against each other on a daily basis.  And it's working.  The more people in one group focus attention on another group to target for blame, the less attention they focus on what causes these problems in the first place, and how to solve them.  And it isn't as if intergenerational conflicts are a new thing, either.

So getting all caught up on this trap, this false conflict, this pissing match over which generation is in touch or out of touch, accomplishes only one thing.  It distracts us from joining together to protect job rights and establish better working conditions for everybody.  It's an easy trap to get caught up in because it's so alluring.

So what can we do about it?  Well, we could not go to college and just muddle through life as well as we can.  Or we could go to college and risk lifelong debt, continue to struggle paying student loans with ridiculously mounting interest for the rest of our lives, and at least try to make up for the epic fail of believing all the outdated promises of prosperity.

Either way we still live with the real fear of current conditions—just like the boomers who weren't so lucky (and yeah, there are some).

Or maybe we can do something unconventional.  Something that could really stick it to the politicians and elite who started all this in the first place.   If we want to affect change for ourselves and others in our generation, it'd make sense to take advantage of the things they do.

If you look at wealth distribution in any country closely enough, wealth can be defined in terms of marketable assets.  Leaving out consumer durables like cars and household items (because you can't easily convert them to cash), they include stocks, bonds, trusts, business equity, and other securities.  You can't have business equity with no business.  You can't have trusts either without property or assets. Stocks and bonds get pretty risky, too much of a gamble, because it's really hard to predict market trends, even for investment experts.

But the thing that comprises 80% of all tangible assets in this country is real estate.  Real estate investment is more than just buying up apartment buildings and renting them out.  There are a lot of other strategies to do it, too.


In fact, there's this nationwide group of investors that help each other...

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