Renatus - BIF webinars 4/6 - after follow-up webinar

Congratulations again!  Now that you've participated in the live follow-up webinar, you've gained an excellent foundation of knowledge of what Renatus is all about.

It always pays to be absolutely certain before making a major life decision, so let's recap what you've learned in the follow-up about the Renatus business model, and perhaps may still have questions about in more detail.  This valuable information will also be vital to convey to prospects who may have doubts themselves, or others who are cynical to the extreme.  But whatever reaction you encounter when you talk to others about Renatus, remember that solid facts trump assumptions and cynicism every time.

·         Is Renatus a pyramid scheme?

In a nutshell, no.  A lot of people don't realize what a pyramid scheme is.  The Federal Trade Commission has set specific guidelines to distinguish legitimate business models from illegal ones.

A pyramid scheme recruits members with promises of payments or services for enrolling others into the scheme.  Perpetrators could go about this in two ways:

o   they promise recruiters payment, services or goods to sell for enrolling others into the scheme, but they never deliver on what they promise because it doesn't exist.

o   the services and goods they advertise are worthless and unsellable, some of which are marked up in value by as much as 300%, picked for the allure of getting rich by selling them instead of purchasers actually using them.

o   in a variation called a matrix scheme, members pay to join a waiting list for a product, which only a fraction ever receive.

Whatever way you look at it, it's an unsustainable business model.  Whether they sell any products or not, all participants have to pay a membership fee to join.  As recruiting grows, the vast majority of members are unable to profit.  For example, if a person at every level is obliged to recruit at least six people, all members at the 13^th level are obliged to solicit and recruit 13,060,694,016 others—which is impossible.  That number is twice as many people as the population of the entire planet.

So on the basis of simple mathematics, the conclusion is inescapable.  They can never make good on their promise of profit for every new member they recruit because the population of Earth is finite.  For everyone to profit, it would have to expand indefinitely.  But the scheme couldn't possibly include the entire world anyway—a tiny portion joins these hoaxes because so many others recognize it as the scam that it is.  Inevitably the scheme runs out of new recruits, and lacking other sources of revenue, it simply collapses.  That leaves the perpetrators and people nearest to the top with all the money that those at the bottom have irrevocably lost.  In other words, it's just trickled upwards.

In the case where there is no product, service or any value of exchange, it's worse.  Based solely on the promise of a nonexistent product, the group has no other purpose except to recruit people.  That's it.  Nothing else.

This gives a pretty clear distinction from other business models and shows why pyramid schemes are illegal and unethical.  For the perpetrators—whether they do any work or not—the scheme is extremely lucrative.  In the end, product or not, the enterprise accomplishes absolutely nothing beyond funneling money to the people at the top.

Let's compare this to MLMs, or multi-level marketing enterprises.  These are legal per se.  In 1979, the Federal Trade Commission issued a decision regarding Amway Corporation as legal, but it was guilty on the grounds that plague many MLMs—price fixing.

That's where participants on the same side of a market agree to buy or sell a product, service or commodity only at a fixed price, or maintain market conditions so that the price is maintained at a certain level by controlling supply and demand.

What makes this shady is that they tend to push the price of what they sell—and do so as high as possible—amounting to a conspiracy between buyers and sellers.

Price fixing is also inefficient. The anti-competitive agreement by producers to fix prices above the market price transfers some of the consumer surplus to those producers and also results in a deadweight loss.  MLMs are permitted in some markets, but not others.  To be ethical, they should generally be avoided.

So how does Renatus do things?

Totally different.

It may come as a relief to both you and anyone else you bring into Renatus, no one gets paid for enrolling anyone into the program.  They are paid for selling a product—the education.

And you don't even have to market the education to be part of the Renatus community.  That option is entirely up to you.  No one is going to force you to give you give him your credit card number.  Or you might feel confident, after reviewing it further, to purchase the education, pursue an investment career, and not market the education at all.  And that's okay, too.  No one's going to twist your arm.

Renatus just provides this opportunity of these multiple streams of income, and the ones you choose are totally at your discretion.

Now that we have that settled, let's press further.  Instead of a pyramid scheme or MLM, Renatus has a direct sales business model.  Only contracted marketers, called IMAs or Independent Marketing Affiliates, can market those educational products, which again for quality and content sake are taught only by qualified real estate practitioners.  And to become an IMA, there's a yearly fee of $125.  There's also a matter of learning marketing guidelines and completing a brief entrance exam so can make sure to market it honestly and ethically.

But think about it.

If you really believe in the benefit of Renatus education...

...if you are convinced that it this product doesn't depreciate in value over time but instead appreciates to make people money...

$125 for the privilege of marketing it is a pretty tiny price to pay.

Especially when the compensation plan enables IMAs to earn between $1000 to $10,000 commission on a single sale.  That varies depending on the type of education someone purchases.  But with a generous return like this, how could you not recoup your original sign-up fee many times over on your very first sale?

Although you're not required to purchase the education yourself—even when after a few sales you'd earn enough money for it—owning it just helps to know even more about what the education entails.  That way, you become a more experienced and more successful marketer.  This is the case for any salesperson who truly believes in his or her product.

Furthermore, the conference calls or webinars for in-depth marketing training are available to you have no cost whatsoever.

There are two other enormous differences between Renatus and the other business models: 1) the prices of each of the three educational products remain the same, and 2) while upper-level IMA's earn a smaller percentage of commission from a marketer's sale, the commission percentage for the marketer who actually sold it never decreases.  The compensation plan provides a level playing field, in which each participant—no matter their status in Renatus—has an equal opportunity.

Renatus offers three different educational products:

o   Essentials, which, as the name implies, teaches essential topics of real estate investing and business education.

o   AIT (Accelerated Investor Training) Advanced Package, suited to the purchaser's investing goals, from which he or she can choose from two to five vocational tracks and up to 24 months of online access.

o   AIT Xtream Plus Package, which includes Essentials and all other tracks, comprising the entire scope of the education Renatus offers.

And it doesn't end there.  Renatus provides a variety of levels of certification to enable you to earn the maximum incomes based on the number of sales of each of the three packages.  The details are far beyond the scope of this letter.  Contact the IMA who introduced you Renatus to learn more.

So as you can see, on the marketing side of the business, Renatus is no pyramid scheme.  Quite the contrary—the rewards the Renatus compensation plan offers are without parallel in the industry.

·         How is the investor education any different from what all the real estate gurus peddle?

Way different.  We can all agree that education is the key to inspiring desire and developing a strategy for wealth.  The gurus play on that desire to toy with potential customers' enthusiasm—an emphasis on a luxurious lifestyle, subjective self-descriptions, universally  applicable techniques when in reality only specific investment strategies apply, depending on a particular real estate market.

If you've ever attended one of their seminars, courses or boot camps, you can see how full-blown emotionalism can interfere with people's ability to make logical decisions based on the information they're presented with.  Everyone can benefit from motivational material like The Power of Positive Thinking, and every new entrepreneur needs motivation to make that big leap from the life he was never meant to live into another with boundless options and opportunities.  But it's just plain disingenuous for gurus to promise detailed how-to information and deliver nothing but a near-worthless plethora of you-can-do-it platitudes instead.  It's a crime.

Granted, no one ever got ahead by underestimating themselves, or assuming they can't do something because they're not good enough.  But the sensible individual also recognizes the importance of being realistic about goals that require both knowledge and initiative.  You would have never reached this point in the qualification process if you didn't inherently know this yourself.

For businesses led by such names as Carleton Sheets, Robert Allen and Robert Kiyosaki, the completeness and cost of the content, coach quality and success rate rank dismally low.  Some do better than others.  But for many the material is just too vague and superficial to be of much use to anyone.  Or the scheme is an upsell that empties the bank accounts of overeager, unthinking people who ultimately wind up with the very same thing.

 The Federal Trade Commission is shy to name the names of these outfits, but to their credit they do identify red flags on their website.  State Attorneys General, the Better Business Bureau, customer reports, reviews and complaints provide more solid material for anyone to exercise the same kind of due diligence Bob Tierney performed.

Here again Renatus distinguishes itself.  To be qualified to teach a course in the curriculum, an instructor must earn at least $1 million in the particular profession or strategy they teach.  Each one is monitored by both a curriculum advisory board as well as the students themselves.

Renatus founder Bob Snyder has even gone to the effort of consulting a Ph.D. in Education to have the curriculum conform to Instruction Systems Design—a method employed in every college and university in the nation.  The outcome of ISD, directly observable and scientifically measured, ensures that the acquisition of knowledge and skills is made more efficient, effective and appealing.

Much can be explained about all three educational packages Renatus offers.  For now, let's focus on Essentials.

In addition to corporate tax strategies, credit management and funding, Essentials teaches the most basic but necessary concepts and mechanics of real estate investment transactions—from acquisition to exit— in a self-paced, online learning environment, offering the flexibility to learn in several ways.  In this course you will discover:

•     How to acquire properties at massive discounts

•     How to gain access to massive amounts of private money to fund any deal you want

•     How to save thousands of dollars on your taxes every single year

•     How to build a team to leverage your time so you can do deals 24/7

•     How to create legal structures to protect your portfolio and make you judgment-proof

•     How to acquire property without using any of your own money

•     How to do deals and fix houses without even owning a hammer or fixing a toilet

•     How to find the hottest deals on houses before anyone knows they exist

The Essentials Course enables you to learn through video classrooms available 24 hours a day or downloadable MP3s from their Audio Library. You can also participate in our live-class filming as a part of the studio audience when we update our Essentials Course classes. The curriculum is made up of eleven classes:

1.   Creative Acquisitions

2.   Real Estate Essentials

3.   Real Estate Marketing

4.   Real Estate Red Flags

5.   Self-Directed IRA

6.   Tax and Legal Strategies I

7.   Tax and Legal Strategies II

8.   Deal of the Decade

9.   Fast Track Review

10. Credit Management

11. Mortgage Acceleration

The cost of the Essentials course is $2000 and will remain active for the life of the company. Someone with little money and no credit can be accepted into a third-party financing program for as little as $500 and $150 per month payment plan for an entire year.

Even then, none of the three packages is the limit to the education you can gain.  Rather, it's the solid foundation upon which you can further it, by sharing your experiences with others on webinars, intensives, workshops, walk-throughs of purchased properties under rehab, as well as group coaching calls. Renatus' coaching staff—again consisting of actual real estate practitioners—draw from a range of useful topics every week, including but not limited to:

•     Introductory Goal-Setting

•     Understanding Your Marketplace

•     Pre-Foreclosures/Foreclosures and REO’s

•     Wholesaling

•     Buy and Hold

•     Short Sales

•     Fix and Flip/Rehab

•     Lease Options

•     Subject to

•     Tax Liens and Deeds

You now have a choice: do you continue to do what you have been doing—or worse, do nothing at all?  Or do you accept the challenge of becoming a real investor, or a marketer, or both, which in any combination enables you to become an invaluable asset to your community?  Will you relinquish control of your destiny to the whims of rich and powerful, or will you yourself take control?

The path of least resistance may likely result in decades more of working in a thankless, unrewarding, mediocre work force, if you're lucky to get and hold a job with at least meager earnings—and continue to struggle.  Yet the road less traveled offers the vast potential of changing your life, that of your family, and of the community at large.

Should you decide to become an IMA and market the education, be sure to contact the IMA who introduced you to Renatus for information about how to register.

Should you decide to obtain any one of the three educational packages, again, contact the IMA you introduced you.